What is the best image compression workflow?

Start from a correctly sized image, compress gradually, compare the preview, and export only when the file size and visual quality are balanced.

Can image compression help email campaigns?

Yes. Smaller images can make landing pages, previews, and document assets load faster before an outreach campaign.

Image guide

This guide explains a simple image optimization workflow for campaign assets, site graphics, previews, and documents.

Do not upload a 4000-pixel image when the page or document only needs a smaller visual. Resize first, then compress.

Use the Image Toolkit to preview the result. Stop when the file is lighter but still readable and clean.

Use WebP or JPEG for photos, PNG for transparent UI assets, and avoid repeated recompression of the same source file.

After optimizing images, publish them with descriptive alt text, width, height, lazy loading, and async decoding where the page allows it.

The best tool is the one that shows a clear preview and lets you balance file size against visual quality instead of blindly shrinking everything.

Yes. Lighter images can improve page speed, Core Web Vitals, and crawler experience when implemented with correct image markup.